[ project : editorial ] Goal was to design a magazine prototype for craigslist. Craigslist content can be irreverent and edgy, however, once I discovered the Craigslist Foundation, I decided it was as important to appeal to an upscale urban audience as the quirky side of craigslist. Inviting interest in the publication not only to [...]

[ project : corporate identity | marketing ] Corporate identity project for a nonprofit company. Conception and design of main logo (and three secondary logos), three print ads, business cards, stationary, brochure and recyclable grocery bag.

[ project : self mailing catalog | copy writing ] Using images from zappos.com, we were asked to come up with a theme and design an 8-page shoe catalog mailer. With spring approaching, I chose to focus on a variety of summer shoes for women. currently displayed online at www.issuu.com Open publication – Free publishing [...]

[ project : corporate identity | package design | print on-demand publishing ] Marketing for a Venezuelan cocoa company through research and mood boarding. Project included creation of business identity, packaging for three chocolate products, and a 38-page book demonstrating copy writing and editorial skills. published through Lulu and Blurb currently shown online at www.issuu.com [...]

[ project : corporate identity | advertising | web design | television spot ] PSA campaign for a non-smoking nonprofit company consisting of a 30-second television spot, three print ads and web site prototype. I wrote creative brief and campaign copy, formulated campaign direction, designed ads, logo and home web page. Co-delivered multimedia presentation of [...]

[ project : corporate identity | marketing ] I chose Sherwin-Williams as a company to do a logo redesign for. Red paint pouring over a planet? Yikes! However, research showed that the Sherwin-Williams logo is an historical icon. So instead of tampering with history, I decided to design for their line of environmentally friendly paints. [...]

[ freelance : editorial ] Performed production, layout and design of the Skamania County Visitors Guide : 2006 | 2007 | 2008 | 2009. This is a 48-page full color magazine for the Columbia River Gorge, Skamania County, Washington. For portfolio purposes, I took this opportunity to redesign the covers of the visitors guide. These [...]